Henry Sirén.

Interested in building creative, distinctive brands that grow brand equity through a strong identity.

And turning that identity into results through campaigns, content and analysis.

⟶ About

A broad marketing and business background built through studies and practical experience.

Currently working as a Nordic Brand Management Intern at Henkel, supporting multiple FMCG brands across the Nordic markets. My work includes campaign coordination, localization, brand asset management, market and sales analysis, and collaboration with internal teams, agencies and other external partners.

Before Henkel, I worked at Wolt as a Support Associate, gaining experience in fast-paced operations, issue resolution and clear communication. Alongside work and studies, I have also built experience in graphic design through personal and freelance projects.

I am currently finishing my MSc in Marketing at Aalto University, with a thesis examining how different CSR framing styles affect consumer responses. This connects to my broader interest in how brands build meaning, trust and relevance.

⟶ Experience

Henkel
Nordic Brand Management Intern
Helping manage multiple FMCG brands across the Nordics. Campaign coordination, localization of marketing assets, market and campaign analysis, and day-to-day work with internal teams and external partners.
2025 →
Independent clothing brand
Founder — marketing, content & design
Built and ran an independent clothing brand end-to-end: brand identity, website, product development, release planning, marketing campaigns and financials.
2023 → 24
Wolt
Support Associate
Worked as a support associate helping customers, courier partners and restaurant partners. The role strengthened my communication, problem-solving and ability to stay structured in a fast-paced environment.
2021 → 25
Aalto University
MSc Marketing
Master's studies in marketing, building a broad foundation across marketing and business.
2025 →
ESSEC Business School, Paris
Exchange — Marketing & Strategy
Exchange semester focused on luxury marketing, brand strategy, international marketing and consumer behaviour.
2025

⟶ Graphic design & campaign concepts

Graphic design & campaign concepts.

I first developed my graphic design skills through my independent clothing brand, where I designed products, created the website and visual materials, and planned the marketing around each release. I was also responsible for managing production, marketing campaigns and financials, which made the project a practical way to learn how branding, design and business decisions connect.

In addition to the clothing brand, I have created self-initiated campaign concepts and visual work for brands I find interesting. These projects let me practise campaign thinking and graphic design by turning ideas into ads, website concepts, layouts and other marketing materials.